Naming Rights of Former Coliseum Available - NBC Bay Area
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Naming Rights of Former Coliseum Available



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    File image of the Oakland Coliseum.

    Formerly known as the Coliseum, the naming rights to The Oakland Alameda Coliseum are available after discount online retailer ended its sponsorship of the venue, officials with the Oakland-Alameda County Coliseum Authority said Saturday. held the naming rights for five years and a shift in company strategy meant that sponsoring a venue was no longer in the best interest of the company.

    In a statement, Executive Director of the Oakland-Alameda County Coliseum Authority Scott McKibben said, "We are excited to offer a unique opportunity to the sports marketing marketplace.

    "The Coliseum is now the only venue in the United States that offers a sponsor naming rights to a venue hosting Major League Baseball and the National Football League."

    The Oakland Alameda Coliseum hosts the Oakland Athletics and the Oakland Raiders.

    Oakland Athletics spokeswoman Catherine Aker said parted amicably with the coliseum's governing body.

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