An Apple Store in Walnut Creek was hit Thursday by a group of brazen robbers who made off with several display laptops.
Police said four male suspects entered the store and grabbed five to seven laptops before running off.
Cellphone video captured by a customer in the store shows one of the men snatching several MacBooks before fleeing. An employee can be seen trying to detain another suspect by the store's exit door.
The incident marks the second time the store on Main Street has been robbed in the past two months.
Apple shoppers said even a twice-hit store is not enough to keep them away.
"I'm still going to shop here," shopper Mark Johnson said. "I hope they beef up security."
Within an hour of the robbery things were back to normal inside the store.
An investigation is ongoing and police said they are reviewing surveillance video.