The Bay Area-company helping raise awareness on endangered species said Saturday night's digital light projections on the Empire State Building is just the beginning.
Obscura, a creative technology company in San Francisco, also has an upcoming movie called "Racing Extinction."
"We're really trying to reach the world and get people to understand the critical timing of what we having going on with climate change and endangered species," said Chris Lejeune, Obscura co-founder. "They are connected to our survival as a human species."
Lejeune credits a film, "The Cove," for shaping his world view. The film examines dolphin hunting in Japan. Lejeune was able to meet the film director four yeas ago.
"The idea was to get worldwide movement around engaging civic action on change and animal extinction," Lejeune said.
Racing Extinction is expected to be released in December.
Filmmakers are hoping to reach 1 billion viewers around the world. Viewers they hope will demand change.