Silicon Valley commuters, meet "Alex," an underwear-clad "techie" who graces a billboard set up along Highway 101, which is now the "Gold Coast" of advertising space, according to reports.
Bloomberg notes that billboard space is so in-demand in the Silicon Valley corridor that billboard renter Dice.com, an Iowa-based career website, may be paying as much as $40,000 a month to subject commuters stuck in traffic to a "pasty" lad in polka-dotted underpants.
And Alex, for the record, is no model: he's a real-life engineer.
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