The internet never forgives — or forgets.
Like most of the 70,000 other people watching the Super Bowl at Levi’s Stadium Sunday, Apple CEO Tim Cook also tweeted out a photo of the moment the Broncos beat the Panthers — golden confetti raining down and all.
That (very blurry) photo set off a thousand memes.
One of the first tweets came from the Twitter account Soju Boy Tell ‘Em, which appears to belong to Andy Koh, a photographer and filmmaker based out of New York.
“New iPhone campaign starring @tim_cook,” Koh tweeted, along with a picture of Cook’s blurry photo photoshopped on a “Shot on iPhone 6” billboard campaign, which claims that the camera on the iPhone 6s/6s Plus is just as good as a DSLR.
“Someone should upgrade him to the 7+ so he has some image stabilization,” tweeted @Dan_H.
One Twitter user tweeted out a blurry of Tim Cook, asking: “Hi Tim, can you replace your profile picture for this one? Thanks.”
“You take this with an iPad?” asked @dco.
“Someone get him a Samsung S6 edge plus or LG G4 #iPhoneFail,” tweeted @MenaceSlinger.
“Was this pic taken with a toaster?” Tweeted @@KKaplanis
Cook tweeted out another picture of the celebrations later.
This one, the Twittersphere agreed, was much better that the previous.
One Twiiter user joked: "Ironically, the better photo was posted via Twitter for iPad…"