Show of Support For East Bay Deli Owner Who Promoted 'Send Her Back' - NBC Bay Area
East Bay

East Bay

The latest news from around the East Bay

Show of Support For East Bay Deli Owner Who Promoted 'Send Her Back'

    processing...

    NEWSLETTERS

    Show of Support For Deli Owner Who Promoted 'Send Her Back'

    There was a big show of support Tuesday for a Contra Costa County deli owner who came under fire for a controversial, and some say hateful, promotion. Jodi Hernandez reports. (Published Tuesday, July 23, 2019)

    There was a big show of support Tuesday for a Contra Costa County deli owner who came under fire for a controversial, and some say hateful, promotion.

    The deli’s owner took heat after offering a free side to customers who say "send her back."

    John Canesa of Canesa's Brooklyn Heroes, at 6026 Main St. in Clayton, made the offer in a Facebook post after President Donald Trump's rally in North Carolina, where the president's supporters were chanting the phrase.

    The Facebook post also included a joke about making his restaurant's meatballs out of beef in an apparent jab at Muslims or other groups that avoid pork for religious reasons.

    In a series of subsequent comments and responses, he also claimed to have given out at least 65 free sides in connection with the promotion.

    "Come and get it we are about to sell out," Canesa wrote. "I have to post more often!"

    That content is no longer accessible to the public, although it is not clear whether it was deleted or Canesa changed the applicable privacy settings.

    Either way, Councilmember Tuija Catalano, who currently serves as mayor, posted a screenshot of the original post in her response.

    "We all have rights to our own political, religious, and other opinions. "We all have a right to post about them too," Catalano wrote Friday. "However, there is no place in our community for hatred and bigotry. When hateful comments are being promoted as part of a local business, they reflect on our community's reputation. As an ... elected official, who is also a woman and foreign-born, I personally find a comment about sending anyone back over their political opinions unacceptable," Catalano said.

    She's not the only one with something to say about Canesa's business promotion. Online reviewers have weighed in on both sides of the controversy in a phenomenon often referred to as "Yelp bombing."

    The review platform's staff have shut down new reviews and posted a notice at the top of the Canesa's Brooklyn Heros profile indicating that the business's ratings are being monitored for "content related to media reports."

    Google Maps, however, is still allowing users to post new reviews for the restaurant, many of which appear to be unfavorable in the last few days. There were, however, multiple users who came to the deli's defense and it's not yet clear whether this firestorm has helped or hurt the bottom line of the business.

    Business at the deli-restaurant was hopping Tuesday.

    Get the latest from NBC Bay Area anywhere, anytime
    • Download the App

      Available for IOS and Android