Sweetness App Makes Gift-Giving More Personal

SAN FRANCISCO - If you want to sweeten up your friend's life, there's now an app for that. A San Francisco based company is hoping to make gift-giving more personal through sweet treats. It’s called the Sweetness App. It launches Tuesday March 10th.

"San Francisco is about to get a little sweeter,” said the app’s co-founder Sid Viswanathan.

To send a pastry to a friend, loved one, or co-worker, you simply download the app and enter some account information. Next, you select a treat and enter the recipient’s name and e-mail address. The company does the rest.

Employees coordinate with the friend to find out where they’d like their pastry delivered. The next day the sweetness arrives.

"To have a thoughtful experience, as if you were to go out there and buy a gift, package it yourself, and hand-deliver it to your recipient, yet you do this with the convenience of a mobile app with just a couple taps,” Viswanathan said.

You can also make a short video greeting card in the app, which is delivered to your friend via text message at the same time as the baked good.

"It really makes the gifting experience thoughtful and memorable."

The pastries come from one of five locally owned bakeries in San Francisco, like Cako Bakery. Employee Traye Turner says it's a great way to help them expand.

"We're thinking of ways to really put ourselves out there as much as possible and expose people to our signature flavors,” he said.

The cost is $20 for each of the treats.

It's only available in San Francisco right now, but the founders hope to spread their app and sweetness to the west coast and beyond.

You can find the app by going to: sweetnessapp.com.

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