Drivers on the Bay Bridge got an unpleasant surprise early Saturday morning when camera crews snarled traffic.
Authorities, who were aware that a commercial would be filmed on the bridge between 5 and 11 a.m., didn’t anticipate it interrupting traffic and so didn’t inform drivers beforehand.
People in their cars became agitated, however, with many exiting to see what was causing the holdup.
One woman even climbed onto the roof of her car, seemingly to get a better view of the situation, while California Highway Patrol officers conducted five-minute rolling blocks.
"Going forward, we will do a much better job of informing the public – in advance – about such activities," Bay Bridge spokesperson Leah Robinson-Leach wrote in an email to NBC Bay Area. "We apologize for any inconvenience this may have caused motorists."
Traffic was back to its normal flow at about 9:30 a.m., after the shoot wrapped early.