Uber has turned its business model to the food delivery world.
The rideshare company on Tuesday will expand UberEATS to San Francisco. The new service allows customers to order meals from a daily changing menu of restaurant entrees and have them delivered in the same way that they would summon a ride.
The service will be available in San Francisco's Financial and South of Market districts.
Uber is partnering with hot spots like the Ramen Bar and Nopalito, offering entrees between $8 and $12, plus a $3 delivery fee. Meals are promised to arrive in 10 minutes after an order is placed on the app.
Some downtown workers doubt UberEATS can deliver on that promise.
"I don't know if people are going to get here on time," San Francisco-resident Julia Routhier said.
Star Chef Michael Mina also is partnering with UberEATS.
"It's a game changer," Mina said. "So many things take away from the restaurant business -- this has food coming out of restaurants."
UberEATS has already been in place in Chicago and New York. The service was previously tested out in Barcelona and Los Angeles; it was known as UberFRESH in the latter city.