A stream of celebrities including Steven Spielberg, Oprah Winfrey, Jennifer Aniston and "Aquaman" star Jason Momoa are announcing new TV shows exclusive to Apple's new streaming TV service.
Winfrey says she has two documentaries in the works for Apple TV-Plus and is planning "the most stimulating book club on the planet." The TV personality says that will include streamed conversations with authors.
Winfrey received a standing ovation during her appearance at Apple's announcement event Monday in Cupertino, California.
She told the audience, "There has never been a moment quite like this one. We have this unique opportunity to rise to our best selves in how we use, and choose to use, both our technology and our humanity."
Winfrey followed a lineup of Hollywood stars that will be a part of Apple Plus, including Steven Spielberg, Jennifer Aniston and J.J. Abrams.
She said, "I'm joining forces with Apple. They're in a billion pockets, y'all."
Aniston will star with Reese Witherspoon and Steve Carell in a show called "Morning Show."
Spielberg will direct a sci-fi show called "Amazing Stories," inspired by stories his dad used to read as a kid.
Momoa will star in a show called "Sea" taking place in a world devastated by a virus that wiped out most of the population, leaving survivors blind.
Big Bird of "Sesame Street" also showed up to promote a new show for preschoolers.
Apple's long-awaited video streaming service will be called Apple TV Plus and include original programming that CEO Tim Cook says will show "great storytelling." The service will compete with Netflix and Amazon Video.