San Francisco

Coca-Cola Billboard in San Francisco Being Removed: Report

NBC Universal, Inc.

A landmark billboard in San Francisco is reportedly coming down.

The Coca-Cola sign at Fifth and Bryant streets — a can't-miss feature from nearby Interstate 80 — will soon be dismantled, SF Gate reported.

A reason for removing the double-sided billboard wasn't immediately known.

The billboard has been in place since 1937, according to SF Gate.

The beverage company is reportedly paying $100,000 to take it down.

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