Do Bay Area Locals Use ‘San Fran' for San Francisco?

Public relations firm Bospar the past few years has run a survey asking whether people abbreviate San Francisco to "San Fran."

Survey results show 56% of those who participated in the poll admitted to using the nickname, which is fewer than last year. The survey also reflects that fewer than 30% of those people realize how much San Franciscans loath the nickname.

Airlines can be blamed, in part, which continues to use the abbreviation.