Hooker Marks One Year Anniversary in the Tenderloin

A laid off tech worker celebrates his first anniversary after opening a cafe in San Francisco's gritty Tenderloin.

17 photos
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Joe Rosato Jr.
Hooker's Sweet Treats owner David Williams stands in the kitchen of his cafe.
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The Hooker's Sweet Treats sign in the window of the new Tenderloin Cafe on Hyde Street which just celebrated its one year anniversary.
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Joe Rosato Jr.
Old pictures and rubber stamps, made by a local artist, line the shelves in Hooker's Sweet Treats.
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Joe Rosato Jr.
A vase of sunflowers sits on the community table inside Hooker's Sweet Treats.
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Joe Rosato Jr.
A mardi gras mask sits next to a Tenderloin sticker in the kitchen of Hooker's Sweet Treats. It's an homage to Williams two worlds since he lives in the 'Loin and was raised in Louisiana.
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Joe Rosato Jr.
A tray of salted caramels waits packing. Williams also sells his caramels in Bi-Rite and Sight Glass coffee.
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Joe Rosato Jr.
A chalkboard lists some of the "sweet treats" on sale.
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Joe Rosato Jr.
The interior of Hooker's Sweet Treats, designed by Williams. The pelican is a nod to Louisiana's state bird.
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Joe Rosato Jr.
Williams sells San Francisco's Sight Glass coffee, one of his early supporters.
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Joe Rosato Jr.
Williams cuts into a sheet of nutty caramels. He labeled the line of candy,"third nut."
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Joe Rosato Jr.
A man in a blue sweat suit walks past the sign for Hooker's Sweet Treats.
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Joe Rosato Jr.
A view from inside the cafe facing Hyde Street.
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A cup of French Press coffee.
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Joe Rosato Jr.
Pieces of "third nut" caramels sit on a tray. Williams makes all the cafe's baked goods himself.
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Joe Rosato Jr.
A customer steps out of Hooker's Sweet Treats and onto Hyde Street.
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Joe Rosato Jr.
Williams makes an Americano in the kitchen of his Tenderloin cafe.
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Joe Rosato Jr.
A homemade cookie sits under glass in the kithchen of Hooker's Sweet Treats.
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