San Francisco

Ipsy's Generation Beauty to Debut in San Francisco

Christmas will come early for Bay Area makeup lovers.

Ipsy, a monthly beauty subscription, is hosting San Francisco’s first-ever Generation Beauty on Nov. 5 and 6. The two-day convention, which was hosted in New York in September, will be hosted at Pier 27 at the Embarcadero.

The lineup of popular stylists includes Ipsy co-founder Michelle Phan, Gabriel Zamora, LustreLux and Desi Perkins. Benefit, GHD, NYX, Tarte, and Jouer are some of the makeup brands that are slated to make a splash at Generation Beauty.

And as if that’s not enough, fans will receive a swag bag, which, Ipsy promises, will feature over $200 worth of treats.

Makeovers, tips and tricks – think bold lips, beauty bling, and hair hues – and up-and-coming products are also on tap at Generation Beauty.

Admission costs roughly $180 for both days. Generation Beauty will last from 11 a.m. to 5 p.m. Saturday and 11 a.m. to 3 p.m. Sunday.

For more information, visit www.genbeauty.com.

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