Blog: Apple Event at Cupertino Headquarters

Apple hosted its latest unveiling event Tuesday morning.

NBC Bay Area tech reporter Scott Budman blogged about the latest updates and services from the company's Cupertino headquarters.

You can read Scott's live blog below. You can also check out his reporting on Twitter.

[NATL] 40 Years of Apple: A Look Back at Apple Product Evolution

11:35 a.m.

Now, the iPhone 11 "Pro."

This is the loaded one.

Lots of camera features.

Longer-lasting battery.

It will come in green, gray, silver and gold.

Also, cases that let the three lenses fit.

They start at $999 ... go to $1,099.

Pre-orders starting Friday, 5 a.m. PST.

Shipping starts September 20.

11:09 a.m.

The iPhone 11 will start at $699.

11:05 a.m.

More on 11 ...

Longer battery life.

Ability to take slow-motion selfies ... and yes, they call them "slofies."

(Stop trying to make "slofies" happen)…

11 a.m.

iPhone 11.

6.1 inch display.

6 different colors.

Updated camera (dual camera)…with ultra-wide setting, and night mode; yes Google already has this, but Apple will put this in a lot more hands.

The pics and videos look nice.

10:48 a.m.

Now, getting into the iPhone update.

Stay tuned.

10:45 a.m.

Apple Watch update:

Always on mode.

Built in compass.

Ways to alert deaf people (I remember meeting NyleDiMarco at an Apple event and this came up).

Prices dropping, too. As low as $200 (not the Hermes version, though...).

10:28 a.m.

Now onto the new iPad (I tweeted out a pic):

10.2 inches ...

Lots of features, including Apple Arcade and, if you’re inclined, the Apple Pen.

Weighs about a pound.

100% recycled aluminum.

7th generation iPad.

Cost: $329 to start.

10:20 a.m.

OK, here goes:

Apple TV: $4.99/month

Launches November 1.

Buy a new iPhone? Get a year free ...

10:16 a.m.

Funny to say this, but I think people are more interested in what Apple’s Disney/Netflix competitor will cost per month.

Sure enough, CEO Tim Cook is now talking about the streaming service.

Showing more previews now ...

Waiting for the cost ...

10:13 a.m.

Alright ... Apple Arcade will be available September 19.

Cost: $4.99/month.

Not sure how that stacks up for game fans ... but, they can start with a one month free trial.

10:08 a.m.

Apple kicks thing off not with updates, but with games.

Apple Arcade is the company’s mobile gaming subscription system.

We’ve been waiting for details – and pricing – about this.

Frogger, ToyTown, etc ... this is a little strange; Apple starting by going waaaaay back.

Anyway, 100 new games in all.

9:51 a.m.

Just filed into the Steve Jobs Theatre with the (ever growing) number of global press types to cover the latest Apple Event.

Today, we expect a new iPhone (in time for Holiday shopping, of course), but this is likely going to be the first event where the phone takes a back seat.

Expect a lot about services, especially Apple +, to talk up its new shows – and to find out how much the monthly fee will be.

When they make that announcement, watch Netflix stock (NFLX) for reaction.

We’ll continue the live updates on Twitter, too (@scottbudman).

Contact Us