An agriculture company based in Monterey announced today that its line of brightly colored cauliflower is being made available to the mass market.
Salyer American Fresh Foods promoted its "American Classic" line of purple, green and orange cauliflower by announcing that the naturally bright-colored vegetables were being distributed to nationwide grocery chains for the first time.
"Compared to the white cauliflower, each color varies slightly in taste," director of marketing Marci Bracco said in a prepared statement, adding that nutritional contents and benefits also vary between colors.
Safeway, Wal-Mart, Albertson's and Ralphs are among the nationwide grocers that will carry the new varieties of cauliflower, according to Bracco.
