NBA All-Star Game

Rapper P-Lo spotlights Bay Area culture with NBA All-Star Game in town

NBC Universal, Inc.

An East Bay hip-hop artist is putting Bay Area culture and music center court for NBA All-Star week.

P-Lo's new album "For the Soil" is a project with the Golden State Warriors and Empire, an independent San Francisco record label. The album drops next Wednesday.

NBC Bay Area hung out with P-Lo in the recording studio to see what the creative process was like. Audrey Asistio has more in the video report above.

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