Reward Offered in Santa Cruz Tech Company Owner’s Death

Courtesy of the Santa Cruz County Sheriff's Office

SANTA CRUZ (AP) Authorities say a $25,000 reward is being offered for information that leads to the arrest and conviction of the perpetrators responsible for the kidnapping and murder of a California digital marketing company owner.

Tushar Atre was found dead of a gunshot wound after being abducted this month from his Santa Cruz County home. His body was found in his white BMW.

KSBW-TV reported that the information must be received by Nov. 30 to be eligible for the reward.

Sheriff Jim Hart several people were involved in this murder and ``someone out there knows who they are. That is a terrible secret to keep.''

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