In a sign that the world may be coming to an end, the head of the Republican party says he wants a mic check. Word? Word.
Michael Steele, the head of Republican National Committee, wants his party to become the Grand Ol' Hip-Hop Party. Respect.
The new head of the party, and the first African-American to ever fill his chair, wants to spin an "off the hook" public relations blitz into "urban-suburban hip-hop settings" in hopes of getting young Latinos, African-Americans and others down with the good beats to rep the elephant and to rep him hard, son.
"We need to uptick our image with everyone, including one-armed midgets," he said during a recent media blitz where he announced the idea with a joke. He was serious about the idea. He was joking about the one-armed midget part.
Steele told the Washington Times that the party needs a complete makeover the appeals to young voters. A key demographic that they lost out on during the last election,.
"We missed the mark in the past, which is why we are in the crapper now," he said. "We need messengers to really capture that region - young, Hispanic, black, a cross-section. We want to convey that the modern-day GOP looks like the conservative party that stands on principles. But we want to apply them to urban-suburban hip-hop settings."
The campaign apparently launched the first day he was dubbed to head the party where the New York Times quoted him as saying about butting heads with President Barack Obama.
“It’s going to be an honor to spar with him,” he said, before throwing down the gauntlet to Mr. Obama with a quotation from, apparently, an in-your-face late-1980’s rap song by Kool Moe Dee: “How ya like me now?”
Not surprisingly not everyone in the African American community is excited about the idea.
"He needs to deal with the substance of his party and its policies, which do not represent the interests of minorities," the Rev. Al Sharpton, who is known to drop a rhyme or two himself, told the New York Daily News. "And I think he needs to have more compassion for one-armed midgets."
The plan has caused quite a stir on the web as evident in the two clips below. Enjoy and don't forget to tip your local Republican as he busts a move to serve you.