A body found Tuesday in the Santa Cruz Mountains belongs to a 50-year-old man who was taken from his Santa Cruz County home earlier, authorities confirmed Wednesday.
Tushar Atre was kidnapped from his home in Pleasure Point, located near Santa Cruz, around 3 a.m., the sheriff's office said.
Atre was last spotted leaving the area in a white 2008 BMW SUV, the sheriff's office said. Around 10 a.m., deputies found the white BMW and a body along the 24000 block of Soquel San Jose Road near the summit of the Santa Cruz Mountains.
Atre owns a Santa Cruz-based digital marketing firm called AtreNet Inc. that helps companies design their websites.
An investigation is ongoing, but Santa Cruz County Sheriff's Office believes the motive was robbery.
Anyone with information about the case is asked to call Detective Ainsworth at 831-454-7635.
The Associated Press contributed to this report.
