Road Tripping for Green Fashion

Redwood City-based fashion firm SUST goes on a cross-country roadtrip to promote sustainability

While plenty of clothing companies are talking the talk about sustainability these days, Redwood City-based fashion firm SUST is literally walking the walk.

The company's Sustainability Across America Tour (SAAT) is something in between a road trip and a traveling town hall. Brand ambassador Laura Jones is driving a van across the country for three months to converse with retailers, designers, and "greenistas" in a crusade to link eco-awareness from coast to coast.

The interviews are taped and then shared with the public via various social media platforms like Facebook and Twitter. The most recent interview took place in Portland with Aysia Wright, founder of sustainable fashion site Greenloop.

According to SAAT's newest Facebook update, the van pulled into Seattle Wednesday morning after Jones visited Mount Ranier National Park.

Companies co-sponsoring the tour include Indigenous Designs, Guayaki Yerba Mate, Restore Clothing, Cmarchuska, EcoSalon, and Ryann Clothing.

Lexie Quiring is the owner of Shop San Francisco With Lexie where she plans custom shopping trips around the City. Find out more at 

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