Donald Trump's incendiary comments about Mexican immigrants may have given him a popularity boost in the Republican primary polls, but the financial fallout — especially after Univision, NBC Universal and Macy's cut ties — will likely severely damage his business brand, experts told NBC News. One industry insider, who asked to remain anonymous, told NBC News that Trump's comments were "the equivalent of professional suicide." And even though Trump has largely profited from being the kind of public figure who people love to hate, his comments have likely taken him too far. "It's the idiocy of his statements and how he's handled it," said Lenny Stern, former political consultant and partner at agency SS+K. "For businesses and brands, it's one thing to be associated with a divisive and disrespectful force that you don't as a company believe in, but when you combine that with moronic behavior it's a double whammy."
