Another Manhattan building has stripped the big, brassy Trump name from its entrance.
Workers removed the letters spelling "Trump Place" Thursday from the 46-story condominium on the Upper West Side.
Nearly 70 percent of the owners in the 377-unit tower at 200 Riverside Blvd. voted earlier this month for the change, saying they were worried about resale value and security because of its connection to President Donald Trump's name.
A judge ruled in May the Trump Organization was wrong in claiming residents were obliged by contract to keep the name.
It is the latest example that Trump's brand could be losing its luster: Three other neighborhood buildings have previously removed his name, as have hotels in Toronto, Manhattan's SoHo neighborhood and Panama City.