Hidden Camera Shows Cambridge Analytica Pitching Tricky Tactics - NBC Bay Area
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Hidden Camera Shows Cambridge Analytica Pitching Tricky Tactics

Cambridge Analytica CEO described how the company could record a person accepting a bribe, "an offer he can't refuse," or "send some girls around to the candidate’s house"

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    Patricia de Melo Moreira/AFP/Getty Images
    Cambridge Analytica's chief executive officer Alexander Nix gives an interview during the 2017 Web Summit in Lisbon on Nov. 9, 2017.

    In a meeting with the head of Cambridge Analytica — the political data firm used by the Trump campaign in 2016 — reporters from NBC News’ U.K. partner ITN Channel 4 News posed as potential clients interested in changing the outcome of the Sri Lankan elections.

    The reporters, who were trying to find out how the company operated, quickly learned about the novel and deceptive methods employed by the company, including bribes, blackmail, and misinformation campaigns. The findings were broadcast by the network on Monday.

    On hidden camera, the reporters recorded Alexander Nix, chief executive of Cambridge Analytica, discussing the idea of hypothetically entrapping an opposition leader.

    He described how the company could record a person accepting a bribe, "an offer he can't refuse," or "send some girls around to the candidate’s house."

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    (Published Tuesday, July 17, 2018)