I Is For Investment: Sesame Street Now Has Venture Capital Arm - NBC Bay Area
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I Is For Investment: Sesame Street Now Has Venture Capital Arm

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    I Is For Investment: Sesame Street Now Has Venture Capital Arm
    File - AP
    A Sesame Street sign in New York, part of the 30th anniversary of the live touring stage shows based on the PBS television series on Thursday, Feb. 4, 2010.

    Since 1969, parents have trusted the lovable, fury characters on Sesame Street to teach their children important skills and life lessons ranging from counting and spelling to loving and sharing. Now, the show is broadening its reach and investing in technology aimed at kids, NBC News reported.

    Sesame Street's nonprofit parent organization, Sesame Workshop, has launched a venture capital arm called, what else, Sesame Ventures.

    According to an announcement this week on the organization's website, Sesame Ventures will invest in start-ups that focus on children's education, development, health and nutrition.

    The organization has partnered with established VC firm Collaborative Fund which has backed companies like AltSchool and Lyft. Together, they have launched a $10 million Collab+Sesame Fund to help entrepreneurs fund their startups.