Amazon mocked Apple's new iPad Mini on its website, calling its Kindle Fire "Much More for Much Less."
Amazon compare the iPad Mini to the Kindle Fire, and also uses a quote from Gizmodo which reads:
" . . . your [Apple's] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy.”
U.S. & World
Among other things, Amazon points out the Kindle Fire's 216 pixels-per-square-inch and dual speakers, a comparison that's more favorable than the iPad Mini's mono speaker and 163 pixels-per-square-inch display. But the biggest different is the $199 price for the Kindle Fire versus the iPad Mini's $329.
While it may seem a bit brash to toot your own horn so loudly, Amazon has a point. Its Kindle Fire is a decent tablet for a reasonable price and it will take a while for Apple to compete with it.