Apple Apologizes — Sort of — to Samsung

After being court-ordered to post an apology on Apple's UK website for saying that Samsung copied its iPad design, Apple has given probably one of the worst apologies ever.

A very small link off of the UK site leads to an announcement that Samsung didn't infringe on Apple’s registered design No. 0000181607-0001, in a judgment made by the High Court of Justice of England and Wales in July. Then Apple's "apology" turns into kind of an insult, by quoting court documents that are shamelessly self-promoting:

"The informed user's overall impression of each of the Samsung Galaxy Tablets is the following. From the front they belong to the family which includes the Apple design; but the Samsung products are very thin, almost insubstantial members of that family with unusual details on the back. They do not have the same understated and extreme simplicity which is possessed by the Apple design. They are not as cool."

Apple does take time to include the court's remarks that flatter itself. "The design looks like an object the informed user would want to pick up and hold. It is an understated, smooth and simple product. It is a cool design."

Of course, a reader can see this if they can see the tiny link reading "Samsung/Apple UK Judgment" at the bottom of the screen. It's clear that Apple followed the court order with little enthusiasm but still managed to promote itself in the process.

Contact Us