Facebook to Sell User Data to Serve Ads Across Web

Facebook will now sell marketers ads to appear across the web, not just on the social network, the company announced Sunday. In its push to become a web-wide platform, Facebook has revamped its "Atlas" advertising network to allow it to target and serve up ads across browsers and devices, something it hasn't been able to do with ad-tracking "cookies." Facebook can now help advertisers target customers and even let them know if their ads lead to sales.

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