FB Backing Away From Daily Deals

Facebook is ending its Deals -- the daily discounts from local businesses looking to cash in on the platform's 700-plus-million users.

"We think there is a lot of power in a social approach to driving people into local businesses," Facebook said in a statement. "We've learned a lot from our test and we'll continue to evaluate how to best serve local businesses."

FB launched Facebook Deals in April, looking to go head-on with Groupon and LivingSocial -- two pre-existing, established daily-deal companies.

Facebook's stated commitment to provide a platform of hundreds of millions of users to "the best in their space" may be at play here. The daily deals category is a sales-and-spin business, requiring infrastructure, sales people, etc.

The company's time and money may be better spent on better ad targeting and delivery. You know, the things Google's good at.

Contact Us