Facebook is allowing a content partner to deploy real-money gambling games for its United Kingdom users.
Gamesys (based in London) launched an online Bingo for Facebook version for those Brits more than 18 years old, according to Reuters. A slots game is coming up next. The games will pay users real money.
Facebook confirmed the deal is a revenue-share, but not what the percentages are. In a statement:
U.S. & World
"Real money gaming is a popular and well-regulated activity in the UK and we are allowing a partner to offer their games to adult users on the Facebook platform in a safe and controlled manner."
There are no plans to roll out gambling to other countries. But couldn't they allow gambling in areas like Las Vegas, where it's legal, using IP addresses as a gateway? That might not be in the best interest of the casinos, though. And we've all seen "Goodfellas."