There has already been talk that the Facebook-owned Instagram is looking into a messaging product to compete with Snapchat and Whatsapp, and now it seems as if the social network's photo-sharing app is preparing email addresses for its users, according to a report.
Instagram, which has about 150 million users and suffered lags over the holiday weekend because of record uploads, could be offering its users @instagram.com email addresses, according to TechCrunch. The possibility was revealed by an unnamed source who received a list of @instagram.com email addresses.
While TechCrunch acknowledges it could be a "database fluke" it could also mean that Facebook is getting serious about a messaging product for Instagram to compete directly with other photo-messaging apps. Facebook, too, has its own email addresses for users -- and that happened in 2010.
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Giving users on the Instagram network native email addresses could make the process of sending directly to individuals more seamless and integrated to the bigger platform. It could also be a way for those recipients of your emailed images a way to respond back to you.
This would be a simpler way for Facebook to compete with the youth-oriented Snapchat and Whatsapp without paying $3 billion.