”On The Rocks:” New Reality Series Hits the Web

Move over “Survivor,” American Idol” and “Dancing with the Stars.”  There’s a new reality show in town, and this one's on the Web. "On the Rocks: The Search For America's Top Bartender" is an online bartending series that follows the search for the ultimate mixologist in the land. It will feature 10 contestants from across the country competing for the top bartender title and a $100,000 prize.  

Shot on location in Las Vegas, and hosted by sexy nightlife impresario Pedro Andrade, weekly webisodes will pit contestants against each other in a variety of challenges. Each challenge will yield a winner...and a bartender who gets bounced.  

Weekly challenges will include:

· $100 Cocktail
· Matchmaking
· Flair Bartending
· Pool Party
· Breaking the Ice
· The Tipping Point

Following each challenge, the contestants will be evaluated and skewered by the three judges – Cecile Raubenheimer, nightclub marketing expert; Fabrizio Brienza, international nightlife legend and Gregory Filler, casting guru for a Las Vegas talent agency. And with $100,000 at stake, there's sure to be lots of drama and a few good meltdowns along the way.

The show premiers on Saturday, November 8th on LXTV.com, and will be followed by weekly webisodes. The winner will be announced and awarded the grand prize at the Nightclub and Bar Show in Las Vegas in March, 2009. Watch it all go down on LXTV.com.

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