Only a Million Have Downloaded Facebook Home


Facebook announced that 1 million Android users have downloaded its Facebook Home app in the last month.

While a million is a decent number, it's only a fraction of Facebook's 1 billion members, according to CNET. The report goes on to say that 144.7 million Android smartphones sold in the last three months of 2012, and again, a million is only a fraction of that number.

Yet Maribel Lopez, an analyst at Lopez Research, said the million downloads is a success for Facebook.
"Frankly, I'm surprised they did so well given that it's not easy for the average user to figure out how to do this, " she told CNET.
Facebook Director of Product Adam Mosseri acknowledged the complexity issue at a press conference Thursday. Facebook plans to add more how-tos to help introduce the skin as well as educate users on how to organize and arrange apps. 
"It's not really important to us," Mosseri told CNET about the low number of downloads. "What's important to us is if people are liking the apps a lot." 
Facebook didn't say when these changes would launch, but obviously the success of Facebook Home is dependent on the changes. (Facebook may also face a boost in Facebook Home numbers now that the HTC First, or Facebook Home phone, had its price slashed to 99 cents.) If there are several million more downloads in the coming year, Facebook can look at the project as a successful one that boosted its mobile presence.
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