Serena Williams

Serena Williams Mixed Up With Sister Venus in NY Times Print Article

“No matter how far we come, we get reminded that it’s not enough,” Serena Williams tweeted


Serena Williams spoke out Wednesday after The New York Times inaccurately used a photo of her sister, Venus, to identify Williams in its print issue.

The article detailed Williams’ Serena Ventures, which recently announced an inaugural fund of $111 million to support early stage startups.

Normally, Black founders receive 1.2 percent of venture funding, according to Serena Ventures. However, 76 percent of the organization’s portfolio founders come from historically underrepresented backgrounds, its website said, and 47 percent of the founders involved with Serena Ventures are Black — promoting equity and inclusion in the financial sector.

“No matter how far we come, we get reminded that it’s not enough,” Williams tweeted, alongside a photo of the New York Times article. “This is why I raised $111M for @serenaventures. To support the founders who are overlooked by engrained systems woefully unaware of their biases. Because even I am overlooked. You can do better, @nytimes.”

Soon after, The New York Times business section apologized on Twitter for the incorrect photo.

“This was our mistake,” the publication tweeted. “It was due to an error when selecting photos for the print edition, and it did not appear online. A correction will appear in tomorrow’s paper.”

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