Florida State has suspended Jameis Winston for the entire game against Clemson on Saturday, interim President Garnett S. Stokes and athletic director Stan Wilcox announced late Friday night.
Winston was originally suspended for just the first half after making "offensive and vulgar" comments about female anatomy on campus Tuesday.
There had been criticism that the original punishment for Winston's latest embarrassing off-field incident was too light.
The statement released by the university Friday read, "Based upon the results of our continuing investigation of Tuesday's incident involving Jameis Winston, we have decided to not play him for the entire game against Clemson on Saturday night."
Several students tweeted Winston stood on campus and shouted a lascivious comment that may have derived from an internet meme.
The university also had initially announced that Winston will undergo internal discipline. Officials did not say why Winston was only benched for just a half and they did not provide details of the internal punishment.
Coach Jimbo Fisher was asked about the half-game suspension after practice Thursday and said, "We're in charge. It's our team. That's what we thought. We went with the consequences and we're ready to move on."
Fisher also said after that practice that the president and athletic director are always involved in university policy, but declined to answer when asked if it's normal for them to be involved in team discipline.
The 20-year-old Winston addressed his inappropriate comments before Wednesday's practice at his weekly press conference, saying: "I have to tone it down."
The Heisman Trophy winner has made similar comments after previous incidents.
While playing for the Florida State baseball team, he was suspended for three games and completed 20 hours of community service after acknowledging he stole $32 worth of crab legs from a local grocery store in April. Before the football season, he said he had matured, learned what it takes to be a leader and understood that he needed to be more careful in his personal life.
The school president and AD are admonishing him for doing just the opposite.
Little known redshirt sophomore Sean Maguire will make his first college start for the top-ranked Seminoles in Saturday's nationally televised game against No. 22 Clemson
Florida State is trying to repeat as national champions and the winner of the Clemson-Florida State matchup has played in the Atlantic Coast Conference title game the last five years.