Order Up: Durant Invests in Pieology

Kevin Durant is hoping you're down for a slice of pizza or two. 

Durant Co., the business branch of the Golden State forward's brand, has invested in Pieology -- an assembly-line style, on-the-spot pizza company -- according to a report in ESPN

Pieology has Bay Area locations in Oakland, San Leandro, Pleasant Hill and San Jose among their more than 140 franchises. 

"I went to a one of them and saw how quickly they did it and was really impressed with the quality. I just felt like, given how fast our lives our these days, we don't want to wait for our pizza anymore."

"We recognize what KD can bring to us as a partner and investor and through the brand equity he adds, especially with his social following," said Pieology CEO Carl Chang. 

Durant has 17 million followers on Twitter and 8.8 million followers on Instagram.

Of course, comparisons will be made between Durant's investment and LeBron James, who invested in another pizza company, Blaze, back in 2012. 

"This isn't about me versus LeBron," Durant said. "I think we do have different interests and we handle things differently, but the respect for each other is there. I do think we, as athletes, have realized the value of our stock these days, of the control that we have over what makes us valuable, including our social media accounts."

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