Stanford football fans now have another reason to attend home games -- free pizza.
Fans will have an opportunity to win free pizza thanks to an app produced by Menlo Park-based Yiftee. The app lets fans play a game on their mobile devices, such as guessing the kickoff outcome -- touch back, run back or yard line -- to win a free pizza. Stanford calls it the "Pizza My Heart Kickoff Challenge."
"There's gonna be a game run at kickoff at the beginning of the game and at the half," said Lori Laub, Yiftee co-founder. "They'll play the game and hopefully they'll win."
The app had its first trial run last week and about 650 people played. That number is expected to rise as high as 4,000 with the University of Southern California in town on Saturday.