FTC Slaps Stricter Restrictions on Mobile Ads - NBC Bay Area

FTC Slaps Stricter Restrictions on Mobile Ads

Ads on Facebook and Twitter held to strict standards



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    Ads that require disclaimers should not be broadcast on social media, where the disclaimers are hard to find, according to the FTC.

    Ads that require disclosures or disclaimers don't belong on social media like Twitter, federal regulators said Tuesday.

    The U.S. Federal Trade Commission issued updated guidelines for online advertising, according to reports, and these new guidelines are meant to cover the mobile revolution.

    The last time the FTC updated its online ad policy was 2000 -- and much has changed since then, according to Reuters.

    Many ads require disclosures or disclaimers so as to not be deceptive or misleading. Such ads do not belong on mobile platforms, where space is limited, the FTC declared.

    Disclosures also do not belong on pop-up windows, as many browsers ban pop-ups.