Google Poised to Gobble Up Yelp - NBC Bay Area

Google Poised to Gobble Up Yelp

Tech merger reportedy priced at $500 million



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    A tech mega-merger is in the works.

    Silicon Valley giants Google and Yelp are reportedly headed for a dinner date that could end in a marriage between the pair.

    Multiple sources, including ZDNet, TechCrunch -- which first reported the news, and the New York Times are confirming Google would pay somewhere around $500 million to swallow up the review site.

    The two companies have been talking about getting together for years but it has become more serious over the past few months.

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    According to the technopundits, the odds are pretty good -- 80 percent -- that the two will make a deal.

    Mountain View-based Google is building its own directory of local businesses that will use its maps and a local search, but with the data San Francisco's Yelp can offer, they would have that much more of a firm grip on the business of reviews.