Instagram Introduces 'Face Filters,' Another Snapchat-Like Feature - NBC Bay Area

Instagram Introduces 'Face Filters,' Another Snapchat-Like Feature

Facebook, the parent company of Instagram, has been criticized for copying a number of Snapchat's features



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    In this file photo, models pose for a Snapchat photo using animal face filters on their mobile phone as they wait for pre-show instructions during rehearsal at The Innovators: Fashion Design Studio show during Mercedes-Benz Fashion Week Resort 17 Collections on May 20, 2016 in Sydney, Australia.

    Instagram on Tuesday announced a feature called "face filters," the latest effort to steal the thunder from upstart Snap, which is the parent company of Snapchat. 

    Instagram's face filters allows users to add graphics to a selfie, then it can be added to a video or photo and sent through direct messaging or added to a public story — much like Snapchat's Lenses.

    In addition to face filters, Instagram featured editing tools for video and photo.