Twitter Stock Catches Fire - NBC Bay Area
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Twitter Stock Catches Fire

San Francisco company keeps climbing



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    This is the season to defy skeptics, when faith wins out over bah humbug,

    Not just around your tree, mind you - on Wall Street as well.

    After a brief day off to celebrate Christmas, shares of recently public Silicon Valley darling Twitter (TWTR) are as red hot as the chestnuts over an open fire. The stock price continues to climb by the day, and the timing couldn't be better: Mobile is everything, and Twitter is great at that, and investors are excited about how the company can turn ad dollars into (so far non-existent) profits.

    It also seems like good news follows Twitter. Co-founder Jack Dorsey gets picked for Disney's board of directors, and ad executives had to notice that even the preposterous rumor that Justin Bieber will "retire" brought a ton of eyeballs to the site.

    You'll likely see lots of warnings about stocks you fall in love with, and that makes sense. But if you look at Twitter's profit potential, you'll see why investors are so hot for it. The audience has lots of room to grow, along with the user base.

    Ad dollars are rapidly migrating to the mobile platform, and Twitter stands to take a big chunk of that, even as it competes with the likes of Google and Facebook (who are no slouches on Wall Street either).

    Of course, we've yet to see an earning report, along with a profit. But Twitter is hot in a good market, and there will be plenty of people watching -- and holding their shares -- to see what happens when the market slips.

    Scott, while not investing, is on Twitter: @scottbudman