Yahoo Gets Dapper - NBC Bay Area

Yahoo Gets Dapper



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    Yahoo is taking another step in its transformation. This time the search company is getting dapper.

    The Sunnyvale-based company announced that it is buying the startup Dapper.

    The company is a online advertising service that gives companies tools to connect directly with consumers who may be interested in buying their products. This while a recent report said Yahoo's revenue per search is expected to go up.

    Dapper is just another move in a long line of changes that Yahoo has undergone since new CEO Carol Bartz came on board, tasked with the duty of making the company more profitable.

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