Tron's new ad is just a preview of coming iPad attractions, on a couple of levels.
It's the first time the limits have been tested on the tablet, and is shown in apps like TV Guide. The fully fleshed-out iAd functionality comes out early next year.
With rich graphics, touch-screen navigation, a preview of the soundtrack, theater locator, stills from the flick and a whopping 10 minutes of video, "Tron: Legacy" is getting the full treatment prior to Friday's theatrical premiere.
There are more than 125 million mobile Apple devices, worldwide, but only a fraction of them have the iAd capability. That makes gauging the consuming audience difficult. "Research firm IDC projects iAd will close the year with more than 8 percent of the U.S. mobile market, to Google's nearly 60 percent," according to Ad Age.
The whiz-bang effect is enough, for now, because consumers will want more and more of the sexy on their handhelds. Even if it is Disney.