When billionaires put their minds to something, something usually happens. And it doesn't have to lead to anti-trust indictments.
News Corporation's Rupert Murdoch and Cupertino's Steve Jobs have been developing a tablet-style newspaper that many, incluing Rupe, believe is a game-changer, reported at the NYTimes and at The Guardian.
'The Daily' could be used as a template for other media companies and their struggling print editions ... or it could crush them. Time will tell.
The Murdochs aren't playing around. Rupert has long been the paid-content crusader, building pay walls and excoriating aggregators (looking at you, Google). He's called it his "no. 1 most exciting project." His son, James, has called it a "flagship project."
And Apple has the iPad -- where you get the slick content but not the inky rub-off.
The project has apparently been underway for about six months and will be unveiled at the end of the month.
Let the game (changing) begin. Again.
(Here's a cool blog for iPads, newspapers and overhype in general.)