The palette of colors that iPhones come in is increasing this week, as Apple releases a red special edition of iPhone 7 and iPhone 7 Plus.
The new edition will be available to order on Friday in the United States and around the world, and it gets its color to mark the 10th anniversary between Apple and the AIDS-fighting organization (RED), the tech company announced Tuesday. The phones will start shipping by the end of March.
(RED) raises money through the sale of branded proudcts for a group called the Global Fund, which invests funds in local programs to end AIDS, tuberculosis and malaria as epidemics around the world. (RED) funding goes to HIV programs in Africa, the organization says.
"Apple is the world's largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),” (RED) CEO Deborah Dugan said in a statement.
iPhones already come in rose gold, gold, silver, black and jet black.
Apple also announced Tuesday that it's dropping the price on its 9.7-inch iPad with Retina display.