San Francisco tourism

Music and animation on a big scale will light up downtown San Francisco for the next nine nights.

Music and animation on a big scale will light up downtown San Francisco for the next nine nights. It’s part of an effort to attract people to the area. Jean Elle reports.

Five cases of the omicron COVID variant have been reported in Alameda County, health officials said on Friday.

For decades, the words San Francisco led to thoughts of hills, a famed bridge or a curvy street. But in recent years, the city’s image has taken a hit. Now, some are asking if all that is not only changing perceptions – but harming the city’s tourism. Christie Smith reports.

The U.S. is reopening its borders to international travelers. Visitors from Europe, China and India can come to the country again after nearly two years. Rodney Fong, President of the San Francisco Chamber of Commerce speaks to NBC Bay Area to discuss how tourism will help the city.