The Hollywood legend is suing the hipster clothing company for $10 million for a "despicable effort to intimidate" him by poking fun at his adopted daughter Soon-Yi Previn by using image on billboards without his permission.
The Oscar winning director was shown as a rabbi in ads placed across New York and Los Angeles, where American Apparel is based, in 2007.
American Apparel defended its use of Allen's image by saying it was a "social parody" protected by the First Amendment. Allen was not amused. He thinks his image is worth millions. But lawyers for American Apparel don't agree.
American Apparel lawyer Stuart Slotnick said the company plans to make Allen's relationships to actress Mia Farrow and her adopted daughter Soon-Yi Previn, whom Allen married, the focus of a trial scheduled to begin in federal court in Manhattan on May 18.
"Woody Allen expects $10 million for use of his image on billboards that were up and down in less than one week," Slotnick said. "I think Woody Allen overestimates the value of his image."
The case is set to go to court in Manhattan on May 18.