North Beach: A tipster sends along the above shots of the latest strategic ploy in the frozen yogurt wars: ladies and gentlemen, boys and girls, step right up, because we're pleased to announce the dawn of a new day in promotions: the Froyo Happy Hour. Office workers, abandon your discounted booze for the tart and swirly pre-dinner hotspot that is Swirl Culture. Expect the rest of the town's fine froyo purveyors to either follow suit or invent new ways to promote, like sustainable local products, mixology or maybe even brunch service.
· The Froyo Wars, The Complete Collection [~ESF~]
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