Next up on the list in Starbucks' search for profitability: book publishing!: "After selling several books through their coffee shops ... Starbucks has entered into a co-publishing arrangement, through its Starbucks Entertainment division, with Farrar Straus Giroux for Daren and Daniel Simkin's The Traveler, a 48-page picture book described as "a beguiling and tender fable about what really matters in life.'" Beguiling, yes. [MediaBistro]
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