TransLink Gets a New Name

The San Francisco Examiner reported Sunday that the two-decade effort to hook the Bay Area's transit agencies together, TransLink, will be renamed "Clipper" by the "middle of next year."

Never mind the glacial pace at which the smart-card beeping thing has been adopted across services — TransLink ran a successful pilot in 2001, but Muni didn't pick it up until late 2008 — the new name's supposed to evoke the speedy old 19th century sailing ships.

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